Announcing Hypersonic Builders Alliance - 230,000 USD grantsBuilders Alliance - 230,000 USD grants
Startale
Web3 for Billions
Back to All Jobs
Remote
Full Time

Senior Japanese Marketer - Japanese and English required

Apply Now

Role Overview

As a Senior Protocol Marketer, you will collaborate directly with the Marketing leadership team to develop and execute cutting-edge marketing strategies that drive Astar and Soneium's brand evolution. Your role will be pivotal in engaging both crypto-native and traditional audiences in Japan through compelling campaigns, community growth, and strategic initiatives.

Role & Key Responsibilities

  • Develop and Execute Marketing Strategies – Lead and implement comprehensive, data-driven marketing campaigns tailored for the Japanese market while aligning with global PR & ecosystem strategies.
  • Localize and Optimize Promotions – Adapt global promotional initiatives to resonate with Japanese users, ensuring cultural and market alignment.
  • Agency Coordination – Manage and collaborate with third-party agencies to execute regional marketing initiatives effectively.
  • Community Engagement & Growth – Expand and engage Japanese communities across platforms such as Twitter, Discord, LINE, and other crypto-native channels.
  • User Engagement & Sentiment Analysis – Actively support users on social media, gather feedback, and address inquiries to enhance user experience.
  • Market Intelligence & Trend Monitoring – Stay ahead of blockchain industry trends and the competitive landscape, providing insights for upcoming campaigns.
  • Data-Driven Decision Making – Track key performance indicators (KPIs) to measure marketing effectiveness and refine strategies for community growth and user satisfaction.
  • Event Coordination & Brand Representation – Organize and participate in industry events, including conferences, meetups, hackathons, and AMAs, both online and offline. Represent Startale at major industry events to boost brand recognition.
  • Reputation & Brand Monitoring – Assess the company’s reputation in the Japanese market, address negative sentiment, and escalate issues to the global team when necessary.

Qualifications

  • Proven experience leading marketing initiatives at prominent blockchain protocols.
  • 3+ years of marketing experience in blockchain technology, particularly within the Ethereum ecosystem.
  • Strong social media expertise across both traditional and web3 platforms.
  • Analytical skills with experience in campaign optimization and ROI measurement.
  • Deep understanding of EVM ecosystems and blockchain technology.
  • Experience scaling marketing teams in web2 and web3 environments.
  • Extensive knowledge of the web3 landscape and on-chain ecosystems.
  • Exceptional communication and collaboration skills.
  • Fluency in Japanese and English.
  • Deep market knowledge of Japanese trends, communities, and businesses.

What Sets You Apart

  • Experience bridging traditional and crypto-native marketing strategies.
  • A social, outgoing personality that thrives on community engagement.
  • Strong branding and creative direction capabilities.
  • A track record of building engaged web3 communities.
  • A proactive, growth-oriented mindset, constantly pushing boundaries and embracing new challenges.

Why Join Us?

This role offers the opportunity to become a key leader in one of the most exciting web3 companies, driving Astar and Soneium’s market expansion in Japan. You’ll collaborate with top-tier web3 organizations and traditional enterprises, helping onboard billions into web3.

If you’re passionate about blockchain technology and want to make a real impact in the web3 space, we’d love to hear from you!